Detail Research
Marketing Dashboard
Get ready for the🎬 Behind-the-Scenes 🎬 action?
Those chaotic middle versions
01 The 1st Version
With the research insights, I quickly created a wireframe to drive the direction.
💡Reflecting now, while it was a useful start point, it lacked the intentional design rationale behind the structure and elements.
02 Discussion with PM via Zoom
03 The 2nd Version
We expanded the dashboard to 2 pages based on our meeting insights
Page 1
Marketing performance overview
Email sent category & frequency
Email performance
Event performance& Suggestions
Page 2
Customer subscribe trend
Customer active times
Demography analysis
04 The 3rd Version
We added more functions and tried to leverage the exsiting ones.
05 The graphs iterations
Email performance card
Event performance analysis
Customer activity analysis
Lead customer persona iteration
Users gave positive feedback on the AI persona function, so I focused on the UI & accessibility during iteration
